Carol Craig is the Centre's Chief Executive. She is author of The Scots' Crisis of Confidence, Creating Confidence: A Handbook for Professionals Working with Young People, The Tears that Made the Clyde: Well-being in Glasgow and The Great Takeover: How materialism, the media and markets now dominate our lives. She is Commissioning editor for the Postcards from Scotland series. Carol blogs on confidence, well-being, inequality, every day life and some of the great challenges of our time. The views she expresses are her own unless she specifically states that they reflect the Centre's thinking.
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Comment Posted: 06/11/2007 17:27
|I agree that advertisers deliberately try to create a need (they would say market) and without being sexist, women's cosmetics must cause untold damage to the self esteem of so many females. However, we must remember that we are the progeny of a long line of ancestors who had to strive to accumulate. Indeed, I believe that one of the distinguishing features of the male/female divide is that us males are optimistic and always ready for a party (or as hunters we would have never risked death to `bring home the bacon'),. Whereas, it is our rather more pessimistic wives who (being responsible for getting us through the coming winter) insist that we should be a little more circumspect before we raid the larder. So `accumulating' is deeply engrained into our emotions, as is `being useful' and as well as `looking good to our fellow men' (or how would charities function).
I don't think it has to be either or `Goods or Good', surely we are impelled to satisfy our own and our family's needs first (which is certainly a satisfying thing to do), but after that, we can satisfy the less family-focussed needs of self and society. As regards people taking on demanding jobs in pursuit of fame or fortune, status seeking is just as much part of our make up as the chickens pecking order. I don't imagine that Gordon Brown needed any persuasion to step into Tony's shoes.
It should be no surprise that wealthy people are happier than poor despite the badly designed question; they are probably more intelligent and more beautiful too. Only in fairy tales do the good genes get distributed equally. One of my main concerns is that an educational system that continually monitors performance also continually tells 50% of children that they are less than average! Is it any wonder that they get depressed and don't want to go to school?
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