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Postcards from Scotland

Materialism and childhood unhappiness

Unicef is urging the UK to follow Sweden's example and ban advertising to children under 12. This follows on from their report three years ago which found that children in the UK fared the worst in measures of well-being across 21 Industrialised nations. Being outdoors and spending time with family were what children said made them happy. The Guardian article on this topic argues that children are 'stuck in a materialistic trap' which is robbing them of their happiness.

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